USA Branch Launches Operations
Blue I has established a new joint venture to market the Blue I brand throughout Northern America for the municipal and industrial water sector. Blue I USA, Inc. is now operating as a branch of Blue I Water Technologies, having launched operations at WEFTEC 2014 in September 2014. The new company serves as a logistics and technical support center for business partners and customers in the United States and Canada.
“This is a strategic development for Blue I Water Technologies, enabling us to expand our share in the North American market and to engage a much wider customer base in the region,” said Blue I Water Technologies CEO Jacob Azran.
Blue I’s global operations are currently targeting expansion in the US as well as China, while increasing the range of water quality analysis and control products being offered to these markets. The company’s focus is on providing smart technology solutions for industrial and drinking water management systems, and for smart cities in particular.